"As for PJ Smith, an individual who didn't plan on working in fashion, he has not only made an impressive impact, but has also successfully converted a number of brands to go furless, not to mention having triggered an international fashion revolution, all without sacrificing glamour.”
Dress To Kill Magazine
Dubbed the “Man Who Convinced Armani to Give Up Fur” by Esquire, PJ works with leading fashion companies to implement policies that are good for animals and the environment.
As the fashion policy director for the Humane Society of the United States for more than a decade, PJ has worked with dozens of top fashion companies—including Gucci, Prada, Chanel, Michael Kors, Donna Karan, Macy's, Bloomingdale's, VF Corp., Inditex, YOOX Net-A-Porter, Farfetch, HUGO BOSS, Giorgio Armani and InStyle magazine—to set policies that have reformed supply chains and revolutionized the way the fashion industry views animals.
In 2010, PJ helped pass the federal Truth in Fur Labeling Act, which ensures clear and proper labeling for all fur products, and in 2019, he was instrumental in the passage of Assembly Bill 44 making California the first state in the country to ban fur sales.
He resides in Austin, Texas.
As the fashion policy director for the Humane Society of the United States for more than a decade, PJ has worked with dozens of top fashion companies—including Gucci, Prada, Chanel, Michael Kors, Donna Karan, Macy's, Bloomingdale's, VF Corp., Inditex, YOOX Net-A-Porter, Farfetch, HUGO BOSS, Giorgio Armani and InStyle magazine—to set policies that have reformed supply chains and revolutionized the way the fashion industry views animals.
In 2010, PJ helped pass the federal Truth in Fur Labeling Act, which ensures clear and proper labeling for all fur products, and in 2019, he was instrumental in the passage of Assembly Bill 44 making California the first state in the country to ban fur sales.
He resides in Austin, Texas.
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