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PJ Smith

“If activist groups really want to further discussions with the fashion industry on the use of fur, they should look [at] activists like PJ Smith, who lobbies brands in one-on-one meetings and persuaded Armani to stop using fur.”
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Business of Fashion ​


Media

Op-eds:
  • "Is Fur Fashion Responsible for Spreading COVID-19? What you should know" CFDA, August 2021
  • "Ending The Fur Trade Could Help Prevent Future Pandemics" Refinery 29, May 2020
  • "Fashion's Fur Free Future"  Business of Fashion, August 2018
  • "The Case for Fur-Free." CFDA, March 2018
  • "Why Fur-Free is the Future of Fashion." HuffPost, August 2017
  • "Did BCBG fail because of fur?" Medium,  March 2017
  •  The Humane Society Responds to 'Why I Wear Fur.'" HuffPost, February 2013
Panels/debates:
  • "ELLE to Go Fur-Free." Business of Fashion, December 2021
  • "The Great Fur Debate." Business of Fashion, November 2017 (video)
  • "In Conversation: The Future of Fur Presented by The Humane Society of the United States." NeueHouse, February 2018 (video)
  • "John Bartlett, Marc Bouwer & The Humane Society Talk Fur Free." CFDA, January 2018
Interviews:
  • "Fur Goes Out of Fashion" NBC News, December 2021
  • "PJ Smith Bridges the Gap Between Animal Welfare and Fashion" models.com, January 2021
  • "Meet the Man Behind Gucci Going Fur Free" Face to Face interview with Alexi Lubomirski, June 2020 (video)
  • "Number of big-name luxury brands say goodbye to use of exotic skins" China Global Television Network (CGTN), February 2019
  • "The Humane Society's Fashion Policy Leader Tells Us Why Gucci's Fur-Free Decision Changes Everything." Vogue, November 2017
  • "Redefining Luxury: Fake & Fabulous." Dress to Kill Magazine, December 2017 (pp. 40-41)
  • "Should the fashion industry stop using fur?" BBC World Service, October 2017 (radio)
  • "Meet the Man Who Convinced Armani to Give Up Fur." Esquire, March 2016
  • "Talking with the man who helped make Armani give up fur." Dazed, March 2016
Other relevant media:
  • "Kering bans fur. Will other conglomerates follow?" Vogue Business, September 2021
  • "The Other Reason for Chanel's Exotic Skins Ban" Business of Fashion, December 2018
  • "Los Angeles Will Ban the Sale of Fur" The New York Times, Sept. 2018
  • "The Fur Sustainability Debate: Is Real or Faux Better for the Planet?" Fashionista, April 2018
  • "The end of fur as we know it?" Document Journal, April 2018
  • "San Francisco Bans the Sale of New Fur Clothing and Accessories." Elle, March 2018
  • "Is Your 'Faux Fur' Really Fake?" Business of Fashion, December 2017
  • "Michael Kors Commits to Going Fur-Free." Business of Fashion, November 2017
  • "VF Prohibits Use of Fur in Products, Emphasizes Ethical Treatment of Animals with New Materials Policy." VF Corp., March 2017
  • "Hugo Boss Going Fur-Free." WWD, July 2015
  • "Kohl's Caught Selling Real Fur Labeled As Faux Fur." CBS NY, September 2014
  • "Kohl's sorry faux fur on jacket was real raccoon dog." USA Today, September 2014​

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